South Jersey Summer Safety Campaign Features Casey Feldman

South Jersey Summer Safety Campaign Features Casey Feldman


The SJTSA banner on the Music Pier at 9th St. and the Boardwalk in Ocean City

The South Jersey Traffic Safety Alliance (SJTSA) has kicked off their summer safety campaign, targeting the southern shore communities, using Casey’s face and story to add a human element to the dangers of unsafe driving and the need for pedestrians to use caution.  They have distribted over 100 banners which are prominently displayed in the shore communities and throughout southern N.J. There are two separate banners, one addressing drivers and the other, pedestrians. Both have a picture of Casey with her face and dates.

The banner at 34th St. in Ocean City reminding pedestrians to exercise safety

The locations of the banners in Ocean City where Casey’s accident took place, as provided by Ocean City Police Sgt. Charles Simonson, are as follows:

34th St. Acme

8th St. Superfresh

900 Block of Asbury Ave. – Appliance Store

14th & Boardwalk – Bob’s Grill

9th & Haven Entrance Corridor

9th St. Bridge WB Exit Corridor

34th St. & West Ave.

Wonderland Pier – Boardwalk

9th St. and Boardwalk – Music Pier

18th and Haven – Ocean City Aquatic and Fitness Center

In addition to the banners, the SJTSA has joined with the city of Sea Isle, dedicating a pink remembrance tree to Casey on JFK Blvd. in front of the police department. A plaque with Casey’s name and dates can be found at the base of the tree. The pink tree dedication in Sea Isle City also served as the kickoff for a nationwide effort to decorate trees with pink lights to stand as a memorial to those whose lives have been lost to traffic accidents and as a symbol of traffic safety.

 The SJTSA will bill be  distibuting more banners throughout the South Jersey area as well as decorating more trees in pink with at least two trees planned for Ocean City. Salem and Atlantic Counties will be decorating trees as well.

[See and for more information on the South Jersey Traffic Safety Alliance’s summer safety campaign featuring Casey. View more photos of the banners at the shore. Read the prior article on the News and updates blog about the Sea Isle City tree dedication.  Visit to post and view memorials of Casey and others who died in traffic accidents.]

Dianne Anderson is the mother of the late Casey Feldman and co-founder of the The Casey Feldman Foundation and its sponsored project,

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