The Casey Feldman Foundation is pleased to announce the newest member of its board of directors, Brooke Burdge. Her exceptional professional background and experience in digital marketing will help further the mission of the foundation to assist individuals, groups, and institutions who align themselves with causes close to Casey’s heart.
Brooke currently works as the Senior Vice President of Marketing at Attentive, a company she helped found in 2016 that began with fewer than ten employees and now has over 500. Attentive is a personalized mobile messaging platform for well-known brands such as Urban Outfitters, Sephora, and many others. Before her time at Attentive, Brooke served as the Head of Marketing at TapCommerce, and fulfilled marketing roles at companies like Movable Ink and Deloitte. As a volunteer, she has also mentored nonprofits on their marketing strategy.
Having a special interest and expertise in the interconnectivity between digital technology and communications, Brooke will help the foundation with “all things digital,” focusing on the website, social media strategy, and helping to increase brand awareness and the mission of The Casey Feldman Foundation. According to Joel Feldman, the co-founder, “Brooke brings to the Casey Feldman Foundation a wealth of experience and expertise in online marketing and communications and will ramp our efforts up to a higher level. We are incredibly fortunate to have her,” he said. Brooke has been involved with the foundation since its inception, assisting with the initial build of its website.
In 2010, Brooke, who was a close friend and classmate of Casey’s, was recognized as one of the first recipients of The Casey A. Feldman Memorial Scholarship at Fordham University.
Brooke Burdge & Casey Feldman, circa 2006.
The two met at an Accepted Students Day before their freshman year, and further bonded during their time working on The Observer. As they became closer, they discovered they shared a love of animals and began volunteering together at Animal Haven shelter in the SoHo neighborhood of Manhattan. Brooke said of Casey, “She really lived every day with a positive attitude. She was always the one to encourage me to stop studying and to go do something fun. She helped me see that life wasn’t all about working hard and it was important to make time for your friends and your family.”
Brooke’s work assisting brands in communicating with their subscriber audiences at Attentive and the skill set she developed during her time spent with nonprofits have given her the background to create specific goals for the foundation. For example, she also hopes to connect members of the foundation’s community by creating a digital network for those who the foundation has helped, and strengthen the foundation’s email communications program.
Dianne Anderson, co-founder of The Casey Feldman Foundation, believes Brooke will be a valuable addition to the board. “Brooke is smart, hardworking, and gets things done. She has wasted no time in already jumping right in to help us create a new website and improve our branding and reach on social media. Her digital prowess, coupled with her close friendship with Casey and passion for our foundation work, makes her a tremendous asset and exciting addition to our board,” she said.
Almost 11 years after Casey’s passing, Brooke continues to live with the lessons Casey taught her. When she is not working hard at Attentive, she likes to spend her time with her rescue dogs, Penny and Amigo, whom she refers to as her “little crew.”